The 2019 Marketplace Expansion Index
As more gig economy startups, ecommerce marketplaces, and social selling companies expand their reach and bring their platforms to scale, access to earning opportunities beyond a traditional paycheck will only continue to grow. The way by which individuals live and make a living is fundamentally shifting.
Insights
First, we analyzed 11 factors key to successful expansion and grouped them into four categories: Infrastructure, Ecommerce Activity, Foreign Competition, and Workforce.
Then, we ranked and grouped the top 36 countries across those categories into one of three tiers:
Established
| #1 | China | |
| #2 | United States | |
| #3 | United Kingdom | |
| #4 | Germany | |
| #5 | Canada | 3 |
| #6 | South Korea | 5 |
| #7 | Australia | |
| #8 | Netherlands | 4 |
| #9 | Singapore | 3 |
| #10 | India | 5 |
| #11 | Norway | 2 |
| #12 | Austria | 3 |
Emerging
| #13 | Denmark | 3 |
| #14 | Finland | 3 |
| #15 | France | 5 |
| #16 | United Arab Emirates | |
| #17 | Japan | 5 |
| #18 | Belgium | 4 |
| #19 | Sweden | 4 |
| #20 | Hong Kong | 1 |
| #21 | Switzerland | 5 |
| #22 | Spain | 3 |
| #23 | Czech Republic | 2 |
| #24 | Israel | 1 |
Evolving
| #25 | Malaysia | 1 |
| #26 | Indonesia | 8 |
| #27 | Nigeria | New |
| #28 | Italy | 1 |
| #29 | Mexico | 2 |
| #30 | Brazil | 2 |
| #31 | Thailand | 3 |
| #32 | Poland | 4 |
| #33 | Saudi Arabia | |
| #34 | Russia | 1 |
| #35 | South Africa | 6 |
| #36 | Turkey | 6 |
