The 2019 Marketplace Expansion Index
As more gig economy startups, ecommerce marketplaces, and social selling companies expand their reach and bring their platforms to scale, access to earning opportunities beyond a traditional paycheck will only continue to grow. The way by which individuals live and make a living is fundamentally shifting.
Insights
First, we analyzed 11 factors key to successful expansion and grouped them into four categories: Infrastructure, Ecommerce Activity, Foreign Competition, and Workforce.
Then, we ranked and grouped the top 36 countries across those categories into one of three tiers:
Established
#1 | China | |
#2 | United States | |
#3 | United Kingdom | |
#4 | Germany | |
#5 | Canada | 3 |
#6 | South Korea | 5 |
#7 | Australia | |
#8 | Netherlands | 4 |
#9 | Singapore | 3 |
#10 | India | 5 |
#11 | Norway | 2 |
#12 | Austria | 3 |
Emerging
#13 | Denmark | 3 |
#14 | Finland | 3 |
#15 | France | 5 |
#16 | United Arab Emirates | |
#17 | Japan | 5 |
#18 | Belgium | 4 |
#19 | Sweden | 4 |
#20 | Hong Kong | 1 |
#21 | Switzerland | 5 |
#22 | Spain | 3 |
#23 | Czech Republic | 2 |
#24 | Israel | 1 |
Evolving
#25 | Malaysia | 1 |
#26 | Indonesia | 8 |
#27 | Nigeria | New |
#28 | Italy | 1 |
#29 | Mexico | 2 |
#30 | Brazil | 2 |
#31 | Thailand | 3 |
#32 | Poland | 4 |
#33 | Saudi Arabia | |
#34 | Russia | 1 |
#35 | South Africa | 6 |
#36 | Turkey | 6 |