2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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Belgium

2019 Rank # | 2018 Rank #

Big Mover

New

emerging

Belgium

Belgium presents a small domestic market but growth is supported by high demand and favorable government regulations.

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#18

Marketplace Expansion Index Rank

Down 4 Spots from 2018 Index Rank of #14

Pros

  • Pro-sharing economy government, simple tax rate structure for participants
  • Tax shelter deductions of 30-45 percent for startups
  • Payment infrastructure geared towards digital methods of payments

Cons

  • Small overall retail ecommerce revenues
  • Fragmented online payment methods
  • Second highest corporate tax rate in Europe (34 percent)

Facts You Can't Forget

1

You’ve Got Our Support. Proactive government policies encourage participation in the sharing economy.

2

No Logistical Issues Here. Belgium was ranked 6th in the World Bank Logistics ranking, above the UK, China, the US, Australia, and Japan.

3

Fragmented Online Payment Landscape. No single payment method has captured more than one-third of market share.

Ranking Highlights

For our full explanation, visit our methodology page

Infrastructure

8

The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.

Workforce

6

You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity

6

This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.

Competition

8

The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"But even though the participation rate among Belgians in the sharing economy and the development of related activities remains very low at this stage, its prospects and growth potential nevertheless seem to be quite considerable."

"According to the B-Hive [a European collaborative innovation fintech platform], the fifth highest number of fintech deals in Europe in 2017 actually took place in Belgium."

"Belgium’s population exists of 11.2 million people, of which 86 percent uses the Internet (15 year and older). 6.9 million of these Internet users shop online."