Growing digital presence along with a pro-business government represents the best opportunity for digital marketplaces to get established in this Latin American foothold.Download the Full Index
Marketplace Expansion Index Rank
Up 2 Spots from 2018 Index Rank of #32
- Global marketplaces are setting up Latin America hubs in Brazil
- Long history of people doing ‘bicos’ aka gigs to make ends meet
- High smartphone penetration, which is projected to grow to 200 million connections by 2025
- New government means there is uncertainty around policy direction
- Ranked worst in terms of ‘Ease of Doing Business’
- Political instability
Facts You Can't Forget
Gone Digital. As of today, less than 25 percent of all transactions in Brazil involve non-digital methods such as cash.
Hold the Phone. The predictions by Brazilian think tank and university Fundação Getúlio Vargas (FGV) predicts that the total number of smartphones in use in the country will reach 236 million between 2020 and 2022.
For our full explanation, visit our methodology page
The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.
You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.
This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.
The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.
"A large proportion of the country’s inhabitants – 35 percent of Brazilian adults - has never had a bank account, particularly if they are poor. Yet Brazil has the highest number of smartphones in the world, so there is huge potential for new ways of delivering financial services."
"Sixty-four percent of Brazilians took on some type of informal side gig to help support their income in the first quarter of 2018."
"The popularity of e-wallets is expected to double over the next five years, increasing from 15 per cent to 31 per cent by 2021. However, the popularity of credit cards will not diminish, with this payment method set to remain the most popular way to pay in Brazil (41 percent) until 2021."