2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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Czech Republic

2019 Rank # | 2018 Rank #

Big Mover

New

emerging

Czech Republic

The Czech Republic is a high-growth market for the sharing economy industry but its currently dominated by local players.

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#23

Marketplace Expansion Index Rank

Down 2 Spots from 2018 Index Rank of #21

Pros

  • Government is cautiously supportive of sharing economy / trying to establish a regulatory framework
  • Ideal geography (serves large ecommerce opportunities in Germany and Poland)
  • Lowest corporate tax rate in Europe (19 percent)

Cons

  • Local bank partner is required to clear Czech Koruna transactions
  • Consumers prefer physical pickup locations for ecommerce purchases and paying in cash
  • Negative public perception of many foreign-operated services

Facts You Can't Forget

1

Czech that Growth. 10.5 percent of purchases in the Czech Republic are done online and the market continues to grow at a rate of more than 20 percent.

2

Forget the Mall. There are 40,100 existing Czech online shops, the highest proportion per capita in Europe.

3

Making Plans. While Amazon doesn’t operate a Czech marketplace, the company has a significant presence in the country with over 5,000 full-time employees, most of whom are dedicated to servicing the German market.

Ranking Highlights

For our full explanation, visit our methodology page

Infrastructure

8

The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.

Workforce

5

You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity

6

This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.

Competition

7

The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"More than 43 percent of technical or non-food goods in the country are currently sold online, according to the study."

"The Czech economy is booming, but labour and skills shortages could create a bottleneck that would cramp future growth"

"The area of shared offices in Prague will grow by 66 percent year-on-year. Currently there are 43 shared office centres in Prague..."