Countries that fall into the Established category of the Marketplace Expansion Index exhibit a high level of digital marketplace activity and present rapid-growth platforms with the most favorable environment for expansion. These countries, ranked #1-12 on the Index, consistently scored higher on a handful of factors, including:
Be it retail, food, or transportation platforms, our top-ranking countries are highly accepting of the marketplace business model across many varied industries. High levels of acceptance for foreign goods and services also makes these countries an obvious choice for expansion.
Ten of our Established countries have a payment infrastructure rating of 75 or higher on a scale of 100. The ability to seamlessly pay sellers or freelancers also allows ecommerce and sharing economy platforms in these geographies to scale quickly.
Not surprisingly, most of our Established countries boast exceptional networks important for goods-based marketplaces that need to ensure reliable and affordable delivery in the quest to win their customers’ trust.
Established countries boast exceptional ecommerce markets. Practically every country in this tier boasts retail ecommerce revenue of more than $50 billion annually *, to be more specific. When it comes to growth potential, keep your eye on South Korea. One of 2019’s Big Movers, South Korea’s commitment to digital infrastructure has quickly made it the APAC region must-tackle country. In the Euro region, keep an eye on The Netherlands. Amsterdam’s startup community is coming of age, as are many of the country’s most successful payment and ecommerce platforms.
When considering your expansion plans, be wary of a few specific anomalies among the Established countries. A deteriorating currency and crushing macroeconomic factors caused India, the darling of last year’s Index, to drop five rankings. And while Singapore remains an important hub for innovation and expansion in APAC, when it comes to sheer addressable country population size, our analysts believe there are bigger fish to fry in Australia (the land down under edged ahead of Singapore to rank 7th in this year’s Index listing.
Marketplace Expansion Index 2019 Rankings