2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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2019 Rank # | 2018 Rank #

Big Mover




France’s local population is very supportive of the sharing economy paradigm but the local government is still finding its feet in regulating the economy.

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Biggest Movers


Marketplace Expansion Index Rank

Up 5 Spots from 2018 Index Rank of #20


  • Large and eager independent worker pool
  • High level of acceptance for marketplaces and sharing economy
  • Large ecommerce market (5th largest in the world)


  • Strict government regulations
  • Low level of English speakers
  • Ranked low in terms of ease of doing business

Facts You Can't Forget


Seal of Approval. France’s population is very open to using sharing economy services with the highest approval rate and highest adoption rate on the European continent.


Bonjour ICO. France wants to become “the first major financial center to propose an ad hoc legislative framework that will allow companies initiating an ICO to demonstrate their seriousness to potential investors.”


Buying Power. France has 37.5 million online shoppers, this according to the 2018 Les Chiffres Clés from the Fédération du e-commerce et de la vente à distance (FEVAD).

Ranking Highlights

For our full explanation, visit our methodology page



The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.



You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity


This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.



The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"The Independent Deliverymens’ Collective in Paris said the strike is in protest against what it deems to be dangerous working conditions, an aggressive recruitment strategy, a rise in the number of available workers, which has depressed wages, and other concerns."

"Some Parisians and officials at City Hall blame [Airbnb] for driving Parisian families out of the city center, leading to school closures and concerns that the French capital is losing its life and charms."

"In light of the efforts to tempt businesses to France, the lobby group Paris Europlace now estimates that around 3,500 finance and banking jobs will move to Paris once the UK exits the European Union."