2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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Hong Kong

2019 Rank # | 2018 Rank #

Big Mover

New

emerging

Hong Kong

Hong Kong continues to be a good beachhead for expansion into the Chinese mainland.

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#20

Marketplace Expansion Index Rank

Down 1 Spots from 2018 Index Rank of #19

Pros

  • Highest volume of cross-border transactions
  • High level of logistics infrastructure
  • Demand for gig platform services remains high

Cons

  • Very low ecommerce as a percentage of retail
  • Protectionist regulatory environment making market focus more on the island and Chinese mainland
  • Small addressable opportunity

Facts You Can't Forget

1

Let Me Help With That. Hong Kong is the world's most service-oriented economy, with the service sectors accounting for more than 90 percent of GDP.

2

All the Cool Kids Are Doing It. Almost half of Hong Kong’s Millennials do their online shopping with computers at home and in the office (48 percent), with 25 percent shopping via mobile.

3

Funding Innovation. Fintech investment in Hong Kong rose to USD $545.7 million in 2017 from just USD $215.5 million in 2016—and from USD $107.5 million in 2015.

Ranking Highlights

For our full explanation, visit our methodology page

Infrastructure

8

The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.

Workforce

4

You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity

7

This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.

Competition

7

The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"Last year about 450,000 visitors used Airbnb to secure accommodation in the city, which generated HK $2.6 billion in economic activity, [Airbnb] said."

"...the number of elderly people, those aged 65 or older, in Hong Kong will reach 2.58 million by 2064, around 35.9 percent of the population. The work force, those aged 15 to 64, will shrink to 3.92 million, or 54.6 per cent of the population."

"CI reported on the fact that 29 entities have applied for the new Virtual Banking License in Hong Kong with more to follow. Compare that number to the go-slow pace of the United States in empowering digital banks, and you start to gain some perspective."