2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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India

2019 Rank # | 2018 Rank #

Big Mover

New

established

India

India continues to provide a major opportunity for marketplaces.

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Biggest Movers

#10

Marketplace Expansion Index Rank

Down 5 Spots from 2018 Index Rank of #5

Pros

  • Huge, rapidly developing population
  • Improving payments and digital infrastructure
  • Second largest freelancer population in the world

Cons

  • Physical and logistics infrastructure still evolving
  • Policy and Regulatory structures evolving
  • Continued room for improvement on customs procedures

Facts You Can't Forget

1

Increased Internet Penetration. In December 2017, there were over 450M Internet users in India, a 17% increase from the year prior.

2

Ready to Work. The pool of project-based professionals in India is estimated to be 2 million today, or 8 percent of the formal workforce.

3

Digital Payments are on the Rise. According to the National Payments Corporation of India (NPCI), BHIM Unified Payments Interface (UPI) transactions touched INR 1 trillion in value and 913 million in volume, up from a paltry 7 million volume in April 2017.

Ranking Highlights

For our full explanation, visit our methodology page

Infrastructure

4

The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.

Workforce

7

You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity

8

This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.

Competition

10

The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"Despite their large contribution of more than $10 Bn to the growth of India’s ecommerce sector, the government has not involved some key companies in the formal process of drafting the policy."

"With more than 200 million active users in India — the largest anywhere in the world — WhatsApp is expected to drive large volumes on peer-to-peer (P2P) payments and also become a popular platform for merchant payments."

"The sharp fall in the rupee threatens to stoke inflation as imported goods become more expensive. India is a major energy importer and the weakness in the currency has coincided with rising global oil prices, compounding the pain."