2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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2019 Rank # | 2018 Rank #

Big Mover




Regulations, while restrictive, have provided the digital marketplaces with a structure to take advantage of an economy with favorable supply and demand for both sides of the marketplace.

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Marketplace Expansion Index Rank

Up 2 Spots from 2018 Index Rank of #31


  • High growth rate of online retail
  • Uncertainty removed by introduction of a regulatory framework
  • Wide acceptance of US-based marketplaces


  • Poor payment infrastructure
  • Ecommerce as % of retail is much smaller as compared to other countries
  • Poor “ease of doing business” ranking

Facts You Can't Forget


Shaking Up Banking. 158 fintech companies exist in Mexico and that includes smartphone banking service Albo, mobile phone credit card reader provider Clip, peer-to-peer lender Kubo Financiero and micro-lender Kueski.


Access is Limited. The World Bank estimates that 61 percent of Mexican adults are without a bank account and there are only 14 bank branches per 100,000 inhabitants.


We Don’t Need No Education. 9 out of 10 young people between the age of 15 and 29 who are unemployed in Mexico have secondary and higher levels of education.

Ranking Highlights

For our full explanation, visit our methodology page



The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.



You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity


This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.



The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"Mexico’s top court sided with Uber [in October], finding that a state ban on cash fares for ride-hailing firms was unconstitutional, setting a national precedent."

"Just 3 percent of all retail sales in Mexico are online, according to market research firm Euromonitor International."

"There are studies that place [Mexico] as the second nation in Latin America within the collaborative economy, specifically in the transport sector, where the level of penetration is 45 percent, financial services 18 percent penetration and business services 12 percent penetration. "