2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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2019 Rank # | 2018 Rank #

Big Mover




Norway demonstrates plenty of enthusiasm and support for sharing economy services, but growth is hampered by the lack of available freelance employees.

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Marketplace Expansion Index Rank

Up 2 Spots from 2018 Index Rank of #13


  • Pro-sharing economy government
  • More than half of ecommerce as a percent of total retail
  • High share of credit cards / PayPal utilization


  • Small fragmented market
  • Low freelance employment
  • Expensive labor (third highest average wage in Europe)

Facts You Can't Forget


Big Spender. 3.2 million people in Norway are online shoppers, spending an average of €2,467 a year.


Thinking Outside the Box. Sharing economy fundamentals have begun to infiltrate unexpected industries in Norway. A system of shared data points and sensors are enabling a new sharing economy in the country’s shipping industry, for example.


All Access Pass. Norway currently has an internet penetration rate of 97 percent which equates to 4.95 million people.

Ranking Highlights

For our full explanation, visit our methodology page



The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.



You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity


This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.



The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"Collectively, Scandinavian countries—Denmark, Norway, Sweden and Finland—spent a massive €20.5 billion on ecommerce in 2017."

"According to one of Norway's top entrepreneurs Henrik Müller-Hansen, founder of global print solution Gelato, the country’s fast moving tech environment, transparent laws and regulations, and being centrally located between North America and Asia, makes Norway the perfect setting for startups with global aspirations."

"Norway has been named the most prosperous country in the world in 2018 by The Boston Consulting Group. According to a study by the management consulting firm… Norway is the best at turning economic prosperity into citizen wellbeing."