2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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Poland

2019 Rank # | 2018 Rank #

Big Mover

New

evolving

Poland

Digital marketplaces have gained a foothold in Poland by showcasing their ability to increase employment (via both local and global jobs).

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#32

Marketplace Expansion Index Rank

Down 4 Spots from 2018 Index Rank of #28

Pros

  • High level of awareness and acceptance of sharing and gig platforms
  • High growth of online retail
  • Government support for online marketplace platforms

Cons

  • Political Instability
  • Domestic marketplaces remain popular
  • Lower payment infrastructure

Facts You Can't Forget

1

Cutting the Red Tape. A new ‘constitution for business’ was passed in Poland earlier this year. This includes a presumption of entrepreneurial honesty and a principle of friendly interpretation of regulations under which any doubts will be resolved in favor of the entrepreneur.

2

A Long Way to Go. Poland ranked 92nd in the Timbro Sharing Economy Index of over 200 countries and territories.

3

An Outsourcing Hotspot. Poland is one of the world’s leaders in the business-services sector, especially as a destination for outsourced or offshored business services (O&O). The expansion of this sector in Poland has outpaced the rest of Central Europe and has grown three times faster than in India.

Ranking Highlights

For our full explanation, visit our methodology page

Infrastructure

7

The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.

Workforce

5

You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity

5

This category assessed e-commerce market size, retail e-commerce growth and e-commerce as a percentage of retail transactions.

Competition

7

The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"The Polish Ministry of Finance has drafted a new bill to support the development of digital payments, opening consultations on reforms designed to make non-cash payments a reality at all points of sale. "

"Seeking a drastic change in Poland’s growth model, its new prime minister wants to reshape the European Union’s biggest eastern economy in the mold of South Korea or Japan, where governments and “national champions” drive expansion and rely less on foreign investment."

"...the future of Poland’s youth is in jeopardy. While the country is dealing with difficult poverty issues, the youth of Poland face uncertainty in job perspective."