2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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2019 Rank # | 2018 Rank #

Big Mover




Switzerland’s excellent payment infrastructure and low reliance on cash as a method of payment helps it move up the charts this year.

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Marketplace Expansion Index Rank

Up 5 Spots from 2018 Index Rank of #26


  • Government is in favor of deregulation and liberalization of existing laws
  • High level of cross-border activity
  • Healthy ecommerce growth


  • Complicated cantonal regulatory and tax environment
  • Swiss Franc value has fluctuated a lot in the last few years due to interventions
  • Small domestic addressable opportunity

Facts You Can't Forget


Doing Things Differently. Swiss are very familiar with cross-border shopping and in many cases prefer foreign retailers due to larger selection and lower prices.


Fueling Fintech Innovation. An estimated 10 percent of all global European fintech businesses can be found in Switzerland, based mainly in its capital Zurich.


It’s Happening Online. Ecommerce is still posting healthy growth in Switzerland, growing by 10 percent year-on-year, while bricks-and-mortar retail remains on the decline.

Ranking Highlights

For our full explanation, visit our methodology page



The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.



You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity


This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.



The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"In Geneva, where accommodation is scarce and expensive, a 60-day annual Airbnb limit has been introduced in order to head off any over-concentration of short-term offers."

"A global comparison of 30 different cities places Zurich and Geneva on the second and third position, respectively, solely outperformed by Singapore."

"Switzerland has dropped ten places in an international gender gap index to position 21, lagging behind the Nordic countries in terms of progress."