2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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Turkey

2019 Rank # | 2018 Rank #

Big Mover

New

evolving

Turkey

The country is feeling the impact of foreign sanctions causing international marketplaces to reevaluate their growth plans.

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Biggest Movers

#36

Marketplace Expansion Index Rank

Down 6 Spots from 2018 Index Rank of #30

Pros

  • Sizeable amount of population is open to freelancing
  • Amazon opened its own marketplace in Turkey
  • Regarded as a regional hub for many multinational companies

Cons

  • Low ecommerce as a percentage of retail
  • Government has banned foreign marketplaces such as Uber
  • Political sanctions have forced the currency to fall

Facts You Can't Forget

1

Growth. The Turkish ecommerce market is one of the fastest growing in Europe and at 3.5 percent penetration still has a lot of space to grow

2

Desktops Still Rule the Market. 76 percent of online shoppers in Turkey buy via desktop, a stark contrast to the amount of smartphone (16 percent) shoppers.

3

That Youthful Glow. Almost half of Turkey’s population is under the age of 30.

Ranking Highlights

For our full explanation, visit our methodology page

Infrastructure

5

The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.

Workforce

5

You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity

4

This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.

Competition

5

The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"The Turkish economy has been “overheating” with inflation — at 16 percent in July — way exceeding the central bank’s target of 5 percent. Raising interest rates could have helped to stem such a massive increase in consumer prices: Higher rates tend to attract foreign investors, who would need the lira to buy Turkish assets."

"If an Uber vehicle is caught [by the police] a fine of 50 points and 3,006 Turkish Liras will applied. When the money is paid, the fine of 50 points will be canceled. But if a vehicle is caught a second time under any circumstances, the certificates of the related firm will be revoked and it will not be able to apply for a certificate for two years,” said Istanbul Taxicab Merchants Chamber (İTEO) head Eyüp Aksu on May 29."

"In particular, Istanbul, the most populous city in Turkey and the country’s economic, cultural and historic center, is quickly emerging as a global financial center, thanks to its geographical proximity to leading markets such as London and Dubai, strong Internet infrastructure and large pool of well-educated, tech-literate of talents."