2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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United Kingdom

2019 Rank # | 2018 Rank #

Big Mover



United Kingdom

Brexit uncertainty overshadows the success of both domestic and global marketplaces in the UK.

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Marketplace Expansion Index Rank

Same ranking as 2018


  • Large addressable opportunity
  • Thriving ecommerce market with notable global players
  • Very mature payments ecosystem


  • Currency volatility because of Brexit
  • Worker mobility within the European Union may be restricted under Brexit
  • Moderate projected growth

Facts You Can't Forget


Optimum Adoption. Ecommerce as a percentage of retail has a higher penetration in the UK than the US


Rising Profits. Healthy profit margins at home (Deliveroo says it’s profitable in the UK market).


Tried and Tested. A mature payments ecosystem with real-time payments and exceptional banking coverage.

Ranking Highlights

For our full explanation, visit our methodology page



The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.



You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity


This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.



The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"...British gig workers had a median average pay 47 percent lower than the national hourly minimum wage for the UK, among the worst rate in the countries studied."

"Around 2.8 million Britons did at least some work in the so-called gig economy in 2017, representing about 4.4 percent of the working population, according to research published by the Department for Business, Energy and Industrial Strategy earlier this year."

"Farfetch could have listed on the London Stock Exchange or the Financial Times Stock Exchange. But it chose a US exchange presumably because of the financial uncertainty caused by Brexit."