2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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United States

2019 Rank # | 2018 Rank #

Big Mover

New

established

United States

The birthplace of the shared economy continues to produce global powerhouses in the industry, despite government efforts to control / limit the size of these companies and their ability to recruit freelancers.

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#2

Marketplace Expansion Index Rank

Same ranking as 2018

Pros

  • Well-established logistics and payments infrastructure Freelance employment workforce not as prevalent
  • Large addressable opportunity
  • Easy access to capital for marketplaces to expand globally

Cons

  • Freelance employment workforce not as prevalent
  • Growing government interference
  • Established incumbents increase competition

Facts You Can't Forget

1

Reverse Outsourcing. Global platforms prefer to recruit US freelancers with a knowledge of local customs.

2

The Payment Evolution is Here. US companies need to adapt to international payment preferences (on both sides of the transaction) or risk heightened user churn in international markets.

3

Second Place is Just the First Place Loser. Even well-funded startups can struggle in this hyper-competitive country.

Ranking Highlights

For our full explanation, visit our methodology page

Infrastructure

8

The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.

Workforce

8

You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity

10

This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.

Competition

10

The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"...the Federal Reserve’s May 2018 report on the economic well-being of US households, found that 31 percent of adults are engaged in independent work."

"Among those who have participated in the Online Platform Economy at any point in a year, average platform earnings represent no more than 20 percent of total observed take home income in any month of that year."

"The global sharing economy is forecast to grow to $335 billion by 2025 from $15 billion in 2014, according to a study by PwC. The services that are most popular among millennials, at least in the US, are ride-sharing (47%), lodging (15%) and goods or equipment (7%), Forrester found in a study of 32,000 online adults."