2019 Marketplace Expansion Index

The ecommerce and sharing economies are booming. Thousands of fast-growth marketplaces are emerging all around the world.
This index examines the top 36 countries for ecommerce and sharing economy platforms to expand.

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United States

2019 Rank # | 2018 Rank #

Big Mover



United States

The birthplace of the shared economy continues to produce global powerhouses in the industry, despite government efforts to control / limit the size of these companies and their ability to recruit freelancers.

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Marketplace Expansion Index Rank

Same ranking as 2018


  • Well-established logistics and payments infrastructure Freelance employment workforce not as prevalent
  • Large addressable opportunity
  • Easy access to capital for marketplaces to expand globally


  • Freelance employment workforce not as prevalent
  • Growing government interference
  • Established incumbents increase competition

Facts You Can't Forget


Reverse Outsourcing. Global platforms prefer to recruit US freelancers with a knowledge of local customs.


The Payment Evolution is Here. US companies need to adapt to international payment preferences (on both sides of the transaction) or risk heightened user churn in international markets.


Second Place is Just the First Place Loser. Even well-funded startups can struggle in this hyper-competitive country.

Ranking Highlights

For our full explanation, visit our methodology page



The fundamentals of any society and enterprise, including: payment infrastructure, ease of doing business, and Logistics Performance Index.



You’re only as good as your people. Factors in this category include: levels of English proficiency and participation in freelance employment.

Ecommerce Activity


This category assessed ecommerce opportunity size, retail ecommerce growth and ecommerce as a percentage of retail transactions.



The fate of foreign entrants, based on the volume of cross-border transactions and if a global marketplace dominates that geography.

Essential Reading

"...the Federal Reserve’s May 2018 report on the economic well-being of US households, found that 31 percent of adults are engaged in independent work."

"Among those who have participated in the Online Platform Economy at any point in a year, average platform earnings represent no more than 20 percent of total observed take home income in any month of that year."

"The global sharing economy is forecast to grow to $335 billion by 2025 from $15 billion in 2014, according to a study by PwC. The services that are most popular among millennials, at least in the US, are ride-sharing (47%), lodging (15%) and goods or equipment (7%), Forrester found in a study of 32,000 online adults."